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Marketing Planning Executive
Major Players
Company profile
Salary:
£40,000
Location:
London
Job Type:
Permanent
Date Posted:
28/01/2008 11:58:55
Description
A Leading Global technology retailer are currently seeking a CRM Marketing Planning and Analytics Expert
As the CRM Marketing Planning and Analytics Expert, you will be responsible for planning and analysing on-line store campaigns. Delivering audience selections on time for on-line store campaigns Providing campaign management and ROI / KPI tracking to the CKM on a daily and weekly basis Assisting with the cross channel circulation planning and direct revenue forecasting, leveraging web analytics and response behavior tracking to direct marketing activities, Exploiting data to improve sales cycles, marketing allocations and customer experience BtC,
Working closely with CKM to generate actionable insights for marketing programs. Assisting with the evolution of the database tools from SQL driven to a BO/SAS environment Adhoc reporting as required by the CKM- profiles/ light segmentation work/ questionnaire analysis.
Its essential you have proven and solid experience in marketing planning and analytics in BtC or BtB, strong experience in customer marketing & direct sales in leading edge companies. You must be familiar with the management of CRM, planning and business intelligence systems and excellence in comprehensive Campaign management.
o Strong capabilities in relational database modeling, programming, web analytics and proven results in tracking marketing data and monitoring campaign performance is a must!
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